Why Better Inquiries Matter More Than More Clicks

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Home / Insights / Marketing Measurement MARKETING MEASUREMENT More clicks are a signal. Better inquiries are the goal. Traffic is easier to count than opportunity. A useful marketing review connects the numbers on the screen with the conversations happening in the business. By David Glaeser · Media Dominance Define a useful inquiry. The definition depends […]

How to Plan Photos and Video Your Business Will Use

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Home / Insights / Photography & Video PHOTOGRAPHY & VIDEO Plan the uses. Then plan the shoot. A beautiful clip is more valuable when it has a clear job. Start with where the media will appear and the decision it needs to support. By David Glaeser · Media Dominance Choose the destinations first. A homepage, […]

Does Your Website Still Match Your Business?

Home / Insights / Website Strategy WEBSITE STRATEGY Does your website still match your business? A website can function perfectly and still leave the wrong impression. The most useful redesign question is whether the site represents the organization you are today. By David Glaeser · Media Dominance WEBSITE + WOOCOMMERCE LongShotGolf® Product knowledge.A clear path […]

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